Mac Haik Ford
Ongoing Social Media Management + Content Creation
Creating consistent, engaging social content that helps Mac Haik Ford showcase vehicles, promotions, staff, dealership services and the overall customer experience.
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THE CHALLENGE
An automotive dealership has a wide range of products, departments and promotions competing for attention. The goal was to create a more consistent social presence while keeping content varied, timely and relevant to both current and prospective customers.
WHAT WE DID
Photography · Reels · Content Strategy · Promotional Campaigns · Staff Features · · Social Copy
CONTENT STRATEGY
Vehicle Features
Highlighting new inventory, model features, special editions and monthly offers.
Promotions + Sales
Creating content around financing, lease offers, seasonal campaigns and dealership incentives.
People Behind the Dealership
Introducing sales consultants, departments and team members to make the brand feel more approachable and personal.
Service + Ownership
Promoting maintenance offers, service specials, tires, body shop services and other post-purchase resources.
THE IMPACT
Through ongoing content production and social media management, Mac Haik Ford maintains a steady flow of original video, photography and promotional content designed to support multiple areas of the dealership while keeping the brand visible and active online.
90 DAY IMPACT
303K+ Content views - 75k+ Top Reel Views - 7K Content Interactions
